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Decoding Company DNA: Advanced Techniques in Company Research

Decoding Company DNA: Advanced Techniques in Company Research In-Person

Need to learn more about a company? This workshop will show you how to use library databases to track down reliable company profiles, financials, and background details. It’s a straightforward way to get the information you need to study potential competitors or partners.

Related LibGuide: Business Research -- About a Company by Min Tong

Date:
Wednesday, November 19, 2025
Time:
12:00pm - 1:00pm
Time Zone:
Eastern Time - US & Canada (change)
Location:
170
Library:
John C. Hitt Library
Audience:
  Graduate Students     Undergraduate Students  
Categories:
  Academic     Business Research Workshops     Workshop/Conference  

Registration is required. There are 29 seats available.

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Event Organizer

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Min Tong

As the Business Librarian at the University of Central Florida (UCF), Min Tong supports the research, teaching, and learning needs of students and faculty in the College of Business Administration (COBA). She provides in-depth research consultations, customized library instruction, and leads collection development in key subject areas, including Accounting, Management, Marketing, and Sport Business Management.

Min collaborates closely with faculty to integrate high-quality information resources into the curriculum and helps students build critical research literacy skills. Passionate about innovation and user-centered service, she actively explores new tools and technologies to enhance library support. Most recently, she developed the UCF Libraries Business Research Assistant, a custom GPT-based tool designed to promote research resources and answer common business information questions. This initiative reflects her commitment to expanding access and improving the user experience through emerging technologies.

Min holds a Master of Library and Information Studies (MLIS) from the University of British Columbia in Canada and a Master of Arts in Linguistics from Beijing Language and Culture University in China.