Charting Customers: Market, Demographics & Location Research

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Charting Customers: Market, Demographics & Location Research In-Person

Every idea needs an audience. This session will introduce tools for understanding who your customers are, where they are, and what they need. From demographics to location analysis, you’ll see how research can guide better decisions about markets and opportunities.

Related LibGuide: Business Research by Min Tong

Date:: Wednesday, January 21, 2026
Time:: 12:00pm - 1:00pm
Time Zone:: Eastern Time - US & Canada (change)
Location:: 170
Library:: John C. Hitt Library
Audience:: Graduate Students Undergraduate Students
Categories:: Academic Business Research Workshops Workshop/Conference

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Event Organizer

Min Tong

As the Business Librarian at the University of Central Florida (UCF), Min Tong supports the research, teaching, and learning needs of students and faculty in the College of Business Administration (COBA). She provides in-depth research consultations, customized library instruction, and leads collection development in key subject areas, including Accounting, Management, Marketing, and Sport Business Management.

Min collaborates closely with faculty to integrate high-quality information resources into the curriculum and helps students build critical research literacy skills. Passionate about innovation and user-centered service, she actively explores new tools and technologies to enhance library support. Most recently, she developed the UCF Libraries Business Research Assistant, a custom GPT-based tool designed to promote research resources and answer common business information questions. This initiative reflects her commitment to expanding access and improving the user experience through emerging technologies.

Min holds a Master of Library and Information Studies (MLIS) from the University of British Columbia in Canada and a Master of Arts in Linguistics from Beijing Language and Culture University in China.